While they play in the same space as Monsanto and DuPont, Indigo’s methods are rooted in the natural resurrection of what’s been lost through generations of industrial farming practices rather than genetic modification.
One Design was enlisted to breathe life into the Indigo brand, clearly communicating their value to the farming community while overcoming potential negative preconceptions of a skeptical public. Our messaging strategy, identity system, and online platform were designed to position the company far away from “big agriculture,” holding true to Indigo’s unique philosophy and approach.
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